Apple is showing what accessibility really looks like for people with disabilities.

The company just dropped a new music-video-style ad called “I’m Not Remarkable” that highlights disability not as inspiration, but simply a part of our world.

The video follows college students of all abilities as they go about everyday campus life, heading to class, hanging out with friends, playing sports and working through frustrating assignments.

The video has quickly reached 22 million views on YouTube alone. It is also in the top 10 most viewed videos release by Apple.

The students are not framed as inspirational or “extraordinary.” They are students, using tools that work for them. And that’s kind of the whole point. 

Apple has said for years that accessibility is part of its DNA and this campaign leans into real life.

Along with the ad, Apple launched a website that breaks down the accessibility features shown in the video, giving students and educators a closer look at how these tools can support learning on campus.

Accessibility is part of everyday life, not an afterthought. It will continue to shape how students learn, connect and build their futures.

This article has information from AppleInsider and 9to5 Mac.