Shell Energy Stadium in Texas just became the first professional sports venue in North America to offer real-time audio navigation for blind and low-vision fans.

Home to Major League Soccer’s Houston Dynamo FC, the stadium has installed RightHear, an audible way-finding system that provides spoken guidance through a free smartphone app. Users can hear directions to their seats, restrooms, food vendors, and other key areas — all in real time and available in over 35 languages.

“This is a major step in creating a more personalized and accessible environment,” said Jessica O’Neill, President of Business Operations for the Houston Dynamo.

The RightHear app works by connecting to Bluetooth beacons placed around the venue. When a user approaches one, the app automatically describes nearby locations, acting like an audio version of a directory or sign.

“Accessibility isn’t just about compliance. It’s about dignity, independence, and equality,” said Idan Meir, co-founder and CEO of RightHear. “Our goal is to make public spaces welcoming and usable for everyone.”

The company emphasizes that the app will always be free to users, with no signup required and no personal data collected. It’s especially helpful for aging populations, who represent a growing share of those with visual impairments.

Shell Energy Stadium also hosts concerts, college football, and international events like the 2025 Concacaf Gold Cup, making it a model for accessibility at large venues.

With Houston as its starting point, RightHear now plans to expand its technology to stadiums and public spaces across the country.

This article has information from the Houston Dynamo FC and AgeTech.