Sephora is rolling out quiet hours in stores, becoming the latest major retailer to introduce sensory-friendly shopping for customers with disabilities and sensory sensitivities.

During designated quiet hours, stores will lower the music, reduce stimulation from digital screens and minimize strong scents to create a calmer shopping experience. Customers can browse at their own pace, with staff still available to help when needed.

These accommodations recognize that everyday environments can be overwhelming for some people, and that small changes can make a meaningful difference.

Sephora joins retailers like Walmart and Target, along with businesses such as AMC Theatres and Chuck E. Cheese, that have introduced sensory-friendly initiatives in recent years.

What makes this announcement especially exciting is the industry. As one of the world’s largest beauty retailers, Sephora is making it clear that that beauty is for everyone. Whether someone is shopping for skincare, makeup or a new fragrance, they deserve an environment where they feel comfortable and welcome.

Accessibility doesn’t always require a major redesign. Sometimes, turning down the volume and creating a calmer space is all it takes to make more people feel included. 

We hope to see even more retailers continue to follow Sephora’s lead.

This article includes information from Sephora, Fox Business and Entrepreneur.